Eva Marie Doldersum

Department:	Fashion&Branding
Project title:	Autumn Blues
Website:
Email:	evamariex@hotmail.com

“I’ve always been fascinated by design, other cultures and traveling.” And I hope that one day in the future, I can use all these things as ingredients to “cook up” my dream job.

Designers-United.com is an online high-end fashion boutique presenting the latest fashion for today’s busy, modern women. It features a mix of well-known brands combined with collections of talented Young- Designers.

Every single day this “webshop industry” is growing bigger and bigger and so is the rivalry. To be successful you need brand awareness and you got to be distinctive.

For my graduation project at the Amsterdam Fashion Institute and in name of Designers-United.com, I’ve been searching for the best way to create brand awareness and differentiation regarding the rivalry.

By analyzing the rivalry, literature search, interviewing professionals and clients and so on, I concluded that an event would be the best resolution and will have a great effect.

I created a concept for Designers-United.com, which I visualized not only by text but I also created a mood book.