| Department: | Fashion&Branding |
| Project title: | LINDA. adviesbureau |
| Website: | |
| Email: | justinetjallinks@hotmail.com |
Brands are increasingly playing a more intensive role in the lives of consumers. The objective is to create a tie between brands and consumers which lead to brands being integrated in a manner that allows them to be viewed as part of the consumers own life. People read magazines as a form of self-recognition. They measure their own lives in light of the content provided. The magazine’s ‘DNA’ will therefore generally coincide with the values that the reader chooses to be associated with.
The time in which we live sees individuals increasingly being posed by questions and issues regarding their own lives. I have therefore developed a consultancy agency for LINDA. magazine. The agency is aimed at supporting people, who share the mentality portrayed by LINDA. magazine, in different facets of their lives.
Linda de Mol (LINDA.) is seen as the personification of the ‘recipe for success’ regarding life, happiness and career. With the LINDA. consultancy agency readers will be offered the chance to share in the recipe for the ‘Linda approach’ to life. By doing so the agency will create a unique relationship with its clientele giving the LINDA. brand an (even more) important role in the lives of its consumers.
Beeld 1 & 2
Fotografie: Fotofloor
Styling: Sabine Geurten
Model: Kim Feenstra
Beeldbron: LINDA. magazine
Beeld 3, 4 & 5
Beeldbron: LINDA. magazine
Beeld 6
Beeldbron: L’HOMO magazine
Model: Hans Kesting
Beeld 7
Fotograaf: Marcel van der Vlugt
Styling: Geert-Jan Renzen
Model: Lisa Hordijk
