|Project title:||The communication of young designers|
Young designers hope to make it in the world of fashion. They are valued highly and seen as promising new comers that represent the future of fashion.
This research report shows that young designers find it difficult to translate their qualities and brand values to the (potential) customers in their communication, which makes the communication look replaceable and weak.
Young designers should be more aware of the importance of brand values and the importance of a transparent goal, in which the target group the designer is focused on is described clearly.
`The communication of young designers` is a report of the study of the communication of young designers and is meant to give correct advice to improve coherence in communication, concentrated on Ignoor. The brandguide was made for Ignoor is an example for the analysed designers.