| Department: | Fashion&Branding |
| Project title: | DARN | Your user-guide to the fashion industry |
| Website: | |
| Email: | roosmarijn.smits@gmail.com |
PROJECT:
I performed a research report on the possibility of starting up a new professional fashion medium that is targeted at young fashion professionals. The aim of this medium is to guide, inform, inspire and display these young fashion professionals on their journey towards the established fashion industry
RESPONSE:
I could conclude from my research that there is no professional fashion medium at this moment that is targeted at the starting professional within the fashion industry. We therefore see that young fashion professionals – YFP’s – do not know where to seek and find their fashion information today. They are not content about the current media information they are given and they want to see changes. In addition, we noticed a great need amongst the YFP’s to show themselves within the established fashion industry.
RESULTS:
The outcome was a concept for a new online professional fashion medium, DARN. DARN will be an online user-guide to the fashion industry offering direction, information, inspiration and a platform function. DARN will be there from the start.
Photography: BESEV
Models: Joep & Teun Pingen
Styling: Billy Pavlovic & Roos Smits
Illustration: Stefan Glerum
